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Soon You Can Smell Like a Racist Revolutionary or a Communist Dictator

“We didn’t want to create propaganda, but rather pay homage to them..."

A man shows two bottles of cologne, one called "Ernesto," honors guerrilla leader Ernesto "Che" Guevara, and "Hugo," for the late Venezuelan president Hugo Chavez, in Havana, Cuba, Wednesday, Sept. 24, 2014. Formulated by a French company and produced in Cuba, the colognes are being presented this week at a Labiofam convention in Havana. (AP Photo/Franklin Reyes) AP Photo/Franklin Reyes

The fragrance you wear says a lot about you. And now thanks to a joint venture between Cuba and a French company, you can now smell like racist revolutionary Ernesto "Che" Guevara or communist dictator Hugo Chavez.

AP Photo/Franklin Reyes

The two tribute fragrances were announced in Havana this week at an international conference hosted by Cuba's Labiofam — a company better known for veterinarian products and homeopathic medicines.

After getting approval from both the Guevara and Chavez families, Labiofam worked with French perfumer Robertet to create the fragrances. The painstaking process of fusing the correct blend of smells for each of the Communist icons reportedly required 18 months.

Labiofam representative Isabel Gonzales told the Guardian newspaper: "They will be very attractive colognes, but the names also mean a lot to us."

(AP Photo/Franklin Reyes)

Now, you're probably wondering what "Ernesto" and "Hugo" smell like.

Mario Valdes is the man who directed the scent team that interfaced with Robertet. He reportedly wanted "Ernesto" to have a woodsy and citrus tone, while "Hugo" smells more like the tropical fruits mango and papaya.

“We didn’t want to create propaganda, but rather pay homage to them and help their names endure," Valdes told the Guardian.

Now, don't expect to be able to run out to your local department store and stock up on "Ernesto" and "Hugo" for the holidays just yet; the fragrances were unveiled only for the press and are not yet available.

TheBlaze has contacted the New York City office of Robertet and requested a sample of both fragrances. If and when we receive them, we will immediately take them to Times Square and test them on the people of NYC.

(H/T: The Guardian)

Follow Mike Opelka (@Stuntbrain) on Twitter

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