Beautiful Ad Captures Ice Crystals in Stunning High-Quality Display

It's that time of the year again when nearly every company tries to catch your undivided attention with the most beautiful and clever advertisements their teams can possibly think of.

The idea, of course, is to get you to spend more money around the holidays. And while it might still be October, there's one particular ad that's managed to snag our attention, and it's sure to catch yours, too.

Image source: Sony Europe/YouTube

Promoting its new 4K Ultra HD TV, Sony visited a beautiful snowy landscape in Whistler, Canada, to show off the stunning picture display – and said it used no computer-generated imagery, if you can believe that.

The beautiful display was created with a special macro lens and cross-polarized lighting (used for microscopic photographs) to enhance reflections. And what would an ad for a 4K TV be without 4K resolution technology?

So if you're looking for the latest, greatest TV this Christmas, imagine yourself with a cup of hot cocoa in front of this (ice) crystal-clear picture:

Note: To see the full quality on your computer screen, go to "settings" below the video and switch the quality to "4K."

(H/T: Business Insider)

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