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It's Clear Why This John Lewis 2014 Christmas Ad Has Amassed More Than 2 Million Views in Just 24 Hours

"I just cried."

Upscale department store chain John Lewis released their 2014 Christmas ad Thursday — and it's taking the Internet by storm.

Amassing more than 2 million views on YouTube in just seven hours, the ad follows a child and his pet penguin as they go about their everyday activities. Eventually, the young boy notices that his penguin is lonely and missing a significant other. The advert concludes with the child surprising his pet with a very special gift for Christmas.

[sharequote align="center"]"Absolutely beautiful" [/sharequote]

Since it was published online, the spot has earned rave reviews.

Individuals commenting on YouTube deemed it "outstanding," "absolutely beautiful," and "brilliant."

"I just cried," wrote one viewer.

Watch the 'Outstanding' Ad:

Follow Oliver Darcy (@oliverdarcy) on Twitter

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