The guy had absolutely no shame during the game — but we'll see how he feels after all of America gets an eyeful of what he did.
The visiting Cincinnati Bengals were beating the New Orleans Saints 20-3 in the Superdome on Sunday, thanks to Bengals tight end Jermaine Gresham's second touchdown of the contest.
So Gresham spotted a female Bengals fan sitting in enemy territory and felt compelled to toss her a nifty keepsake — the football.
But as the pigskin made its way through the air toward the Bengals fan's waiting arms, a male Saints fan next to her suddenly reached in front of her...
...and swiped the ball!
The Bengals fan was understandably astonished.
She was even seen literally begging the guy to do the right thing, but all he could manage was a smile and a shake of his head.
Fortunately the tale doesn't end there: The robbed Bengals fan got a football later on — courtesy of the Saints, according to CBSSports.com.
The Saints fan was identified by the Cincinnati Enquirer as Tony Williams, ESPN reported, and he showed no remorse.
"It's very simple," Williams told the Enquirer. "I caught the football. I didn't mean to hit that young lady. I was just reaching for the football."
Fans around Williams didn't agree, chanting "Give her the ball! Give her the ball!" shortly after the incident, ESPN added. Williams held tightly to his prize.
At least the home team played fair.
This story has been updated.
(H/T: The Huffington Post)