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Spot the 'Embarrassing' Mistake in This Hostess Cupcake Opening Day Tweet?

Spot the 'Embarrassing' Mistake in This Hostess Cupcake Opening Day Tweet?

UPDATE: Hostess says it was all intentional

Update, 1:30 p.m. ET: Ellen Copaken, Hostess Brands' senior director of marketing, said in an emailed statement to TheBlaze that "touchdown" was intentional.

"Since embarking on the 'Sweetest Comeback in the History of Ever' nearly two years ago, Hostess has employed a strategy aimed at contemporizing the brand," Copaken said. "The bolder approach has been particularly visible in the brand's social media platforms. The Touchdown' line was intentional; it's fun and aimed at young audiences who are in on the running joke — which, of course, is the goalllll."

As eye catching as a Hostess Cupcake with two red frosting swirls that make it look like a baseball in honor of the season's opening day might be, it's not the treat that has everyone talking but an apparent gaffe associated with its promotion.

Instead of a baseball term like "home run" to accompany its tweet, Hostess pulled one from football with the word "touchdown."

People on Twitter immediately jumped on it.

Some have pointed out that the mismatch might have actually been a genius move to make the campaign go viral.

A spokeswoman with LAK Public Relations, which coordinates PR for Hostess, told TheBlaze there is no official statement from the packaged baked goods maker on the "touchdown" tweet yet. She did confirm, however, the baseball-themed cupcakes are a real thing and will be hitting shelves this season.

This post will be updated when we receive more information from Hostess about the tweet.

A couple of hours after their original tweet, Hostess posted this:

Front page image via Sheila_Fitzgerald/Shutterstock.com

This story has been updated to include more information.

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