Think you're getting a raw deal on movie theater snacks?
You don't know the half of it.
Business Insider took an inside look at the concessions prices at Regal and AMC theaters and exposed how the businesses ultimately rely on popcorn and soda mark-ups to stay afloat — theaters would lose money without the high concessions prices.
But those markups can be brutal, topping 1,000 percent.
Watch the video below to see how much profit theaters make off of your munching:
Follow Zach Noble (@thezachnoble) on Twitter