Forget about "Cowboy Monkey Rodeo". On Thursday, Maryland's Bowie Baysox delivered the newest king of kitschy promotional ideas: "Back Hair Appreciation Night."

"Do you need to shave your back more often than your face?" Yep, this MiLB promo happened: http://t.co/YbFJVnyxJe pic.twitter.com/LRIu3htesL

— ESPN (@espn) July 31, 2015

The Baysox marketing team had fun with the promotion, posting ahead of Thursday night's event:

Is your back well-coiffed? Do you need to shave your back more often than your face? If the answer to these questions is YES, then you need to be at Back Hair Appreciation Night at the Baysox on Thursday, July 30.

... If your family and friends comment about the insane amount of hair you have on your back, or if you are cleaning out the filter in your pool twice a day after YOU get in it, then Back Hair Appreciation Night is YOUR Night to feel appreciated!

Before the game, several brave souls received a free back waxing, seated atop the Baysox dugout and in full view of the public:

Tonight is back hair appreciation night and yes, Robert Andrew spas did wax 4 hairy backs live on the dugout pic.twitter.com/v2YpKFDeuW

— Bowie Baysox (@BowieBaysox) July 30, 2015

Was the promotion a success? It certainly scored media attention on ESPN and other outlets.

Some of baseball's hirsute fans also chimed in.

.@BowieBaysox please do this again soon! I'll be first in line @ABC2NEWS

— Jamie Costello (@JamiefromABC2) July 31, 2015

The Baysox won Thursday night's game, beating the Trenton Thunder 4-3.

Watch the "highlights":

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