Millions of Twitter users awoke Friday morning to find an uncommonly religious hashtag trending on the left sidebar of their newsfeeds: #JesusIsTheSubject.
#Christmas means that the light OF the world is now the light IN the world! #JesusIsTheSubject— Soul Supply (@Soul Supply) 1450409749.0
#JesusIsTheSubject John 14:16-17 pic.twitter.com/yyqlLb451m— michele (@micheleroberts0) December 18, 2015
Tweets featuring Bible verses and words of encouragement colored the #JesusIsTheSubject feed, which had been trending for hours.
#JesusIsTheSubject the people living in darkness have seen a great light. Matt. 4:16— Rob Osborn (@Rob Osborn) 1450442857.0
YAHHH!!! #JesusIsTheSubject is trending !!! About time Merry Christmas!! He is the ONLY reason for the season-— michele (@micheleroberts0) December 18, 2015
Lets not focus on what we get but on what He gave.#TheReasonForTheSeason #JesusIsTheSubject— Anila Mathew (@Anila Mathew) 1450442398.0
Several Twitter users commented triumphantly on the hashtag itself, which seemed to have emerged organically:
#JesusIsTheSubject WOO THIS IS TRENDING!— alina desiree (@alina desiree) 1450441679.0
While there now seems to some sort of consensus regarding the reason for the season, the reason for the spontaneous trend remains unclear.
Offering a guess as to why the trend might have taken off, Red Alert Now speculated that the overwhelming embrace of Jesus on a predominately secular media forum could be a response to a range of troubling world events that have transpired recently:
#JesusIsTheSubject is trending on Twitter. People are seeing that we are entering some dangerous times in the world. #God— Trump 2020 (@Trump 2020) 1450444392.0