From the outside, it would appear as though Kendrick Lamar has only ever known success.
The 28-year-old rapper has gained a lot of buzz since he exploded on the hip-hop music scene back in 2012, receiving 11 Grammy nominations for his most recent album, “To Pimp a Butterfly.”
But Kendrick has something very important to tell his fans: he had to work hard to get to where he is now.
In a new video released Wednesday entitled, "Hard Work," Kendrick can be seen coaching a youngster on the ways of hard work. The video, released by Lamar’s label Top Dawg Entertainment, opens with a scene of the rapper playing basketball with the young boy.
Afterwards, the two walk around the city, as locals flock to Lamar offering praise.
One man insists on paying for the rapper’s snack at a convenience store. As the boy watches his role model in awe and envy, Lamar politely accepts every kind gesture, attributing it all to hard work.
Watch the video here:
The Compton native known for his deeply introspective prose and jazzy interludes was once described as “hip-hop’s newest old-school star” by the New York Times.
Just last year, Lamar won two Grammys, including “Best Rap Performance” and “Best Rap Song.”