Mathew Blanchfield, CEO of the Albuquerque-based internet marketing firm 1st in SEO, went on Fox News' "Tucker Carlson Tonight" Wednesday to defend his announcement that those who support President-elect Donald Trump are "not welcome" at his company. And the conversation between Carlson and the business owner was brutal.
"If you are a Republican, voted for Donald Trump or support Donald Trump, in any manner, you are not welcome at 1st in SEO and we ask you to leave our firm," Blanchfield's original letter read.
During the bewildering discussion on Fox, Carlson asked the CEO why he would say something like that. Blanchfield argued he is standing on "moral principle" and that he is intolerant of bigotry, racism, sexism and fascism.
The New Mexico entrepreneur went on to draw comparisons between Nazi Germany and the United States under a Trump administration.
"When you say 'fascism,' I mean, you don't really believe that? If you believed that Trump was a fascist dictator, then you would organize an actual resistance to him. You would be Dietrich Bonhoeffer, you would be fighting against him for real," Carlson told the Blanchfield. "[W]hy wouldn't you take up arms against him? If you really believe the country is being taken over by someone you compare to Hitler, then that's — I mean — that's like the worst thing that could ever happen."
Blanchfield, who throughout the interview noted the number of death threats he's received, told the Fox anchor that their discussion was his "resistance."
Clearly becoming frustrated by the interaction, Carlson told Blanchfield he is "belittling historic reality" by comparing Trump to Hilter. "Being rude to news anchors who make $3 million a year is not the same as rounding up an entire ethnic group and killing them, or invading Poland," the Fox host said.
"For you to say that really does diminish actual historical crimes," Carlson added.
In the end, Carlson shot back at Blanchfield, telling him he's "on a moral vanity trip like I've never seen."
"Has it ever occurred to you that every rich, famous person, fashionable person, in America agrees with you?" Carlson asked. "That you're taking no risk at all? That, in fact, people like you are celebrated in every American newspaper, at award ceremonies? I mean, come on."