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Electric, autonomous car executive suffers 'big embarrassment' at world's largest technology show

Faraday Future's FF91 electric car is unveiled during a news conference at CES International Tuesday, Jan. 3, 2017, in Las Vegas. (AP Photo/Jae C. Hong)

The head of an electric, autonomous car company faced a "big embarrassment" at the world's largest technology show on Tuesday when he tried to show off one feature of the vehicle — but the technology just wouldn't cooperate.

Nick Sampson, head of engineering, research and development at the California-based Faraday Future was debuting the company's new FF91 model at the annual Consumer Electronics Show in Las Vegas, Nevada, when the technical mishap occurred.

Before a sizeable group of technology gazers, Sampson asked the product demonstrators to show the crowd how the vehicle can autonomously move itself into the garage once being parked in the owner's driveway. That's when the car apparently got a severe case of stage fright.

Several awkward seconds passed —but the car still had not moved an inch.

Sampson attempted to take the incident in stride, joking that the car was just being "moody."

And sure enough, it wasn't long before the FF91 doing just as it was designed to do.

With a number of built-in Artificial Intelligence features," the company is marketing the FF91 as a serious competitor to Tesla models.

The company plans to have the car in production by 2018, NBC News reported.

(H/T: @SamuelCNN)

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