Kim Kardashian excoriated by Twitter for wearing 'blackface' in new makeup ad

Social media users went after Kim Kardashian on Tuesday for allegedly appearing in blackface in order to promote her beauty line, KKW Beauty.

The ad, which was released earlier this week, features Kardashian looking tanner than usual, but instead of it being celebrity business as usual, Twitter excoriated Kardashian and her brand for wearing what many interpreted to be "blackface."

“Black women get told to lighten," one Twitter user wrote. "Meanwhile, Kim spends her entire career in perpetual Black face and is lauded for her beauty.”

Another added, “I love Kim but that’s def black face in the form of makeup she is nowhere near that dark.”

Kardashian can be seen in the photo wearing heavily contoured makeup, and her face and body look to be airbrushed several shades darker than her natural olive tone.

#KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 https://t.co/PoBZ3bhjs8 pic.twitter.com/hXLa3XHuVB

— Kim Kardashian West (@KimKardashian) June 14, 2017

Twitter users were relentless in their take down of Kardashian for the alleged offense:

How did a team of PR people all look at the photo of Kim in blackface and then tell her to post it AND make it her avi?

— frown (@t0tallybitch) June 15, 2017

Who put Kim K in blackface for her ad?

Why is she 100 years late with a contour kit?

— Le Croix Devereaux (@miss_hellion) June 15, 2017

Wow Kim! You're so beautiful even in blackface! For reparations can you plz send me zebra Yeezys in sz 13. Love you!!!!

— Popozão Papi (@LanePiffin) June 14, 2017

I love Kim but that's def black face in the form of makeup she is no where near that dark

— Jasmin Leigh (@RealJasminLeigh) June 14, 2017

you black now sis?

— bonafidehoe (@pettyyonceh) June 14, 2017

not saying she's doing black face, but contour don't make ur entire complexion two shades darker

— MKNISH (@mknishh) June 15, 2017

Y'all wanna be Black so badly.

— Ᏸecca (@MJStarLover) June 14, 2017

Black people have a right to speak up if they feel that it's black face, even if it's not true. It's what they see

— Queen (@demi_a21) June 15, 2017

She blacker than the Kanye

— SerenaSure (@SerenaSure) June 14, 2017

pic.twitter.com/VlyLoRC8Ae

— Stephanie C. Rogers (@stephcrimrogers) June 15, 2017

[blazepoll id="1335907" title="Kim Kardashian's beauty ad: blackface or not?"]