Sources have told the New York Post's Page Six that Megyn Kelly is destroying NBC's morning ratings since joining the network in May.
What did the report say?
According to insiders, "Megyn Kelly Today" is dragging down the entire "Today" franchise.
"Not only are ratings plummeting since Megyn Kelly joined the 'Today' franchise, but the numbers show Kelly's lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb's show, which follows straight afterwards," a source told Page Six. "They’ve taken a huge hit with Megyn as their lead-in."
Another source said, "Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed." The same source added that even the on-air talent is becoming concerned.
Page Six reached out to an NBC representative who told the paper that things aren't as dire as they might seem.
"Megyn posted her highest ratings yet in the 'key demographic' on Monday, and she had her biggest total viewer number since the premiere," the NBC insider reported.
"Everyone knows that ratings fluctuate at the start of a new show, and there has been nothing but support for Megyn from all of the 'Today' show hosts," the insider added. "They have each taken her out to lunch — Kathie Lee just took her to lunch today."
"Megyn Kelly Today" started on Sept. 25. After Kelly joined NBC, she started with "Sunday Night with Megyn Kelly" but its limited run ended early on July 30.
What are the numbers?
The insider reported that Kelly's "Today" segment is down 32 percent when compared to ratings during the same hour in October 2016, and added that "Kathie Lee & Hoda" is down 26 percent.