Former President Barack Obama and first lady Michelle Obama have signed a multiyear production deal at Netflix to produce series, features, and more for the popular streaming company.
What are the details?
The Obamas production deal “can include scripted and unscripted series, as well as documentaries and features,” according to CNBC.
“The content will be produced by Higher Ground Productions,” CNBC added, which is a production company created by the Obamas, according to The New York Times.
The Times also reported that Barack Obama “does not intend to use the new platform to wage a public campaign against his successor in the Oval Office, or to fight against conservative media outlets like Fox News.”
Reports that the Obamas were in talks with Netflix emerged in March.
What are people saying?
In a statement, Barack Obama said, “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience.”
“That’s why Michelle and I are so excited to partner with Netflix,” his statement continued. “We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
For her part, Michelle Obama said, “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.”
“Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership,” the former first lady added.
Ted Sarandos, Netflix chief content officer, said, “Barack and Michelle Obama are among the world’s most respected and highly recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.”
“We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”