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Bud Light 'Ghost Town' video goes viral: No buyers of embattled beer at Boston's Fenway Park — but big line at stand right next door
Image source: TikTok video screenshot via @luistejadabostonrealtor

Bud Light 'Ghost Town' video goes viral: No buyers of embattled beer at Boston's Fenway Park — but big line at stand right next door

A viral Bud Light "Ghost Town" video shows no buyers of the embattled beer at a concession stand in Boston's Fenway Park while a stand right next door boasts a long line.

What are the details?

In the clip, a man can be heard remarking, "Guys, this is so funny and bizarre." As he pans to the customer-less Bud Light stand, he adds, "That is every single Bud Light stand here at Fenway Park in Boston ... holy crap, they're in trouble."

The two workers behind the counter at the Bud Light stand were both seen apparently staring at their cellphones.

The TikTok clip posted Wednesday has garnered 1.3 million views and nearly 10,000 comments as of Friday morning.

The video appeared to be recorded at the concession area in the bleacher concourse on Yawkey Way during a Red Sox game against the Toronto Blue Jays, according to the New York Post.

The Post added that it sought comment from the Red Sox and Fenway Park.

How are folks reacting?

Commenters on the clip weren't shy about sharing their feelings on the matter:

  • "Yassss!!!! Keep it up!!! Hold strong!!" one commenter said.
  • "Just think if the ppl can do this to Bud Light imagine what we could do against this controlling government," another commenter wrote.
  • "No one drinking Bud Light at the college baseball game I attended on Friday night," another commenter shared.
  • "This is the language these corporations understand… all you have to do is say no," another commenter noted.
  • I'm a bartender in Ohio & my customers who drank only Bud or Bud Light have stopped," another commenter offered. "Even in small ways they are getting their point across."

Anything else?

Things have gone downhill for Bud Light ever since news broke regarding its notorious partnership with transgender influencer Dylan Mulvaney in early April.

Adding fuel the fire was the beer company's vice president Alissa Gordon Heinerscheid stressing the need to get away from Bud Light's "out-of-touch" frat boy image to one of "inclusivity." Heinerscheid soon took a leave of absence. Then her boss followed suit.

Celebs such as Joe Rogan and Kid Rock — along with country singers John Rich, Riley Green, Brantley Gilbert, and Travis Tritt — have pushed back against Bud Light.

Anheuser-Busch's CEO released a damage-control statement that was called out for lack of substance, and the beer giant created a patriotic "Heart of America" advertisement, presumably to fortify its face-saving campaign.

It apparently didn't help, as Bud Light sales fell 21% by volume and 17% by dollars for the week ending April 15. The trend continued through the month.

The latest is that Bud Light is handing out free beer to wholesale distributors.

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Dave Urbanski

Dave Urbanski

Sr. Editor, News

Dave Urbanski is a senior editor for Blaze News.
@DaveVUrbanski →