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The absurdity ... it burns!
Domino's Pizza trended on social media late Monday because, nearly eight years ago, the pizza company thanked Kayleigh McEnany, the current White House press secretary, for praising its food.
In November 2012, McEnany, then just an upcoming political pundit, tweeted, "FUN FACT: @dominos is wayyyy better than any NYC pizza."
The pizza eatery responded, "That's one heck of a compliment! Thanks for the love! #WEAPPRECIATEIT!"
It is not clear who unearthed the ancient (in internet years) tweet, made during Barack Obama's first presidential term.
Unfortunately, the positive message triggered an avalanche of backlash for Domino's Pizza, with social media users saying they would no longer do business with the pizza company over the tweet.
Domino's Pizza did not directly respond to the online controversy, however they did respond to poltical pundit Rick Wilson, who had claimed that Domino's "just killed" its brand by innocuously tweeting at McEnany nearly eight years ago.
"Welp. It's unfortunate that thanking a customer for a compliment back in 2012 would be viewed as political. Guess that's 2020 for ya," the Domino's Pizza account tweeted.
McEnany also poked fun at the cancel brigade.
"I LOVE @dominos (and also @pizzahut)!" she tweeted late Monday night.
Editor's note: This story has been updated to include Domino's Pizza's response to Rick Wilson.