Domino's Pizza trended on social media late Monday because, nearly eight years ago, the pizza company thanked Kayleigh McEnany, the current White House press secretary, for praising its food.
In November 2012, McEnany, then just an upcoming political pundit, tweeted, "FUN FACT: @dominos is wayyyy better than any NYC pizza."
The pizza eatery responded, "That's one heck of a compliment! Thanks for the love! #WEAPPRECIATEIT!"
@kayleighmcenany That's one heck of a compliment! Thanks for the love! #WEAPPRECIATEIT!— Domino's Pizza (@Domino's Pizza)1352429330.0
It is not clear who unearthed the ancient (in internet years) tweet, made during Barack Obama's first presidential term.
Unfortunately, the positive message triggered an avalanche of backlash for Domino's Pizza, with social media users saying they would no longer do business with the pizza company over the tweet.
- "You just killed your brand," pundit Rick Wilson claimed.
- "Way to align yourself with a political party, Domino's. Probably should have just been silent," one person said.
- "I'm out ! No more Domino's for me!!" another person said.
- "Well, last night was the last Dominoes pizza I'll ever order," another person said.
- "This was a mistake. @kayleighmcenany @PressSec is a legitimately legendary liar," another person told Dominos.
- "Ask @PapaJohns what happened when the embraced the white supremacy coming out of the @WhiteHouse," another person said.
- "I'll never order your pizza again. Hope your man-crush on Kayleigh was worth it," another person said.
- "Dominos Pizza is the enemy of the people," another person said.
- "F**k you @dominos," Dave Chang responded.
Domino's Pizza did not directly respond to the online controversy, however they did respond to poltical pundit Rick Wilson, who had claimed that Domino's "just killed" its brand by innocuously tweeting at McEnany nearly eight years ago.
"Welp. It's unfortunate that thanking a customer for a compliment back in 2012 would be viewed as political. Guess that's 2020 for ya," the Domino's Pizza account tweeted.
@TheRickWilson Welp. It's unfortunate that thanking a customer for a compliment back in 2012 would be viewed as pol… https://t.co/2MvTthbYKJ— Domino's Pizza (@Domino's Pizza)1592323215.0
McEnany also poked fun at the cancel brigade.
"I LOVE @dominos (and also @pizzahut)!" she tweeted late Monday night.
I LOVE @dominos (and also @pizzahut)! ❤️— Kayleigh McEnany (@Kayleigh McEnany)1592279012.0
Editor's note: This story has been updated to include Domino's Pizza's response to Rick Wilson.