Harrowing video shows tech CEO plunge to his death in freak iron cage accident in front of employees at company party

What was supposed to be a company celebration quickly turned into a tragedy as a tech CEO plunged to his death in front of his employees. The tragic death happened at a promotional event for the Illinois-based firm.

Vistex CEO Sanjay Shah and Vistex President Vishwanath Raju Datla were involved in a fatal performance in front of employees on Thursday evening.

During the company's silver jubilee celebration, the reported freak accident happened at the famous Ramoji Film City in Hyderabad, India. Shocking video shows the two executives plunge to the ground.

Both Vistex executives were inside an iron cage during a performance in front of employees. However, the chain supporting the iron cage allegedly failed and caused both executives to plummet more than 15 feet to the concrete dais.

"Suddenly, one of the two wires attached to the cage snapped. Both plunged more than 15 feet and landed on the concrete dais. This caused multiple injuries," police said.

Both Sanjay and Raju were rushed to the hospital. The 56-year-old Shah – originally from Mumbai – sadly succumbed to his injuries at the hospital. Meanwhile, Raju remains in serious condition from his injuries from the unexpected fall.

Vistex specializes in revenue management solutions and services, and features 20 global offices with over 2,000 employees.

(WARNING: Graphic video)

Like Blaze News? Circumvent the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!