Image source: YouTube video, Twisted Luck Truth - Screenshot
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Concerned parents and other conservatives, newly reminded of their capacity to hold businesses accountable, are prepared to once again wield the power of the purse. This time, the department store chain Kohl's is the business believed to be deserving of a chastening.
Kohl's is ostensibly in the business of selling clothing, bedding, appliances, and ephemera. Some shoppers have highlighted that the retail chain is also in the business of peddling LGBT propaganda.
The retailer, which has over 1,100 stores in 49 states, notes on its website, "We are committed to amplifying and affirming the voices of the LGBTQIA+ community, celebrating the joy that comes from living authentically and unapologetically not just this month, but all year long."
Kohl's catalogue makes clear its commitment to advancing the LGBT agenda.
Turning Point USA ambassador Alex Lorusso noted that among the company's activist apparel is a "Baby Sonoma Community Pride Bodysuit Set," fitted for newborns, 3-month-olds, and toddlers of various sizes.
"Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long," says the outfit description on Kohl's site.
\u201cIn case you need clothes for your Gay or Trans 3 month old, Kohl\u2019s has you covered\u201d— ALX \ud83c\uddfa\ud83c\uddf8 (@ALX \ud83c\uddfa\ud83c\uddf8) 1685314649
Extra to selling LGBT activist baby bibs and kitsch, Kohl's also has a "gender-free fashion brand" and an activist underwear brand called TomboyX.
Like many other big companies, Kohl's activism appears to be driven, in part, by a desire to maintain its ESG score, which is based on its internal policies as well as on the degree to which it signals its ideological compliance in outward facing actions.
Forbes noted that Kohl's was ranked as a top 50 company last year on DiversityInc's Top Companies for LGBTQ Employees, "the standard metric in ESG reports on the internal policies of a company."
Target — which similarly faces a conservative boycott over its LGBT onesies for babies, "tuck-friendly" bathing suits," drag queen books for kids, and Satanic agitprop — happens to have been ranked #4 on that same ESG-linked list. Walmart was ranked #6.
Kohl's also has a perfect Corporate Equality Index score put out by the Human Rights Campaign, a powerful LGBT lobby group. This CEI score again reflects a company's subservience to the LGBT agenda.
According to Forbes, "A perfect CEI score requires donations to LGBTQ+ causes, refusal to donate to non-religious organizations that discriminate based on LGBTQ+ issues, and support of gender transition."
The company underscores in its 2022 ESG report that it is in the business of woke evangelization, stating, "We believe embedding DEI in everything we do requires an ongoing journey of listening, learning, and taking action."
The corporate leadership behind Kohl's is not interested in just selling swimwear and toasters, but "embracing opportunities to address racial, gender, sexual orientation, and economic disparities."
One of the company's stated goals is to commit $20 million "to diverse communities from 2022 to 2025," including members of the so-called "LGBTQIA+" community, noting it had already committed roughly $8 million of that goal last year.
While Kohl's is keen to push an agenda, conservatives appear keen to push back, proposing a Kohl's boycott or what some online are referring to as a "Bud-lighting," reported the New York Post.
TheBlaze previously reported that the conservative boycott of Bud Light over the beer's partnership with transvestite TikTok personality Dylan Mulvaney has been incredibly successful, as reflected by the $15.7 billion drop in Anheuser-Busch InBev's market value since April 1.
Target, another woke company caught participating in the left's cultural imperialism, has also been dealt a significant blow. Its market shares have slipped by roughly 12.6% — roughly $10 billion in market value — since conservatives began their boycott, reported Fox News Digital.
Twitter user End Wokeness wrote, "Looks like Kohl’s didn’t learn a thing from Bud Lite and Target."
One user responded, "We already know what to do. Kohl's bud light moment."
Conservative commentator Kyle Becker suggested that Kohl's, Target, and Bud Light are all "trash companies whose main customers are lower/middle class. All of them making the stupid marketing decision to Go Woke. All of them insulting Christians and normal working class parents. This will be a painful lesson for three brands that the majority of Americans don't really like anyway."
Morgonn McMichael of Turning Point USA wrote, "Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list."
YouTuber "Twisted Luck Truth" was among those who first drew attention to Kohl's LGBT clothing for children:
Kohls joins Target in targeting kidsyoutu.be
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Joseph MacKinnon is a staff writer for Blaze News.