The president of NASCAR strongly denounced the company's association with the popular anti-Biden chant "Let's Go Brandon!" on Friday.
NASCAR president Steve Phelps said the company didn't want to be associated with either side of the political divide.
The chant originated during an incident in October where fans chanted an expletive against President Joe Biden during an interview of race driver Brandon Brown by NBC Sports reporter Kelli Stavast. She was wearing a headset during the interview and said that she thought the fans were chanting, "Let's go, Brandon!" instead of the real chant.
That chant has become a clever stand-in for the explicit insult against the president by conservatives and others on the right.
"It's an unfortunate situation and I feel for Brandon, I feel for Kelli," Phelps said. "I think unfortunately it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right."
He added that the company would pursue legal options against those who illegally display the company's logo with the chant.
"We will pursue whoever (is using logos) and get that stuff," Phelps said. "That's not OK. It's not OK that you're using our trademarks illegally, regardless of whether we agree with what the position is."
A photograph of an unauthorized use of the NASCAR logo with the Brandon chant on a shirt was posted on social media by former baseball player Lenny Dykstra.
Phelps went on to say that the organization respects the office of the presidency.
"Do we like the fact that it kind of started with NASCAR and then is gaining ground out elsewhere? No, we're not happy about that," Phelps concluded.
Here's more about the anti-Biden chant:
Anti-Biden phrase 'Let's Go Brandon' goes viral www.youtube.com