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Startup invents underwear you can wear for weeks without cleaning them — because washing your skivvies is 'extremely harmful to the environment'


What people won't do to save the earth

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Four Finnish inventors have cracked the code on creating underwear that can reportedly go weeks without being washed.

According to Business Insider, the underwear is knitted with silver, which kills 99.9 percent of all bacteria and odor.

What are the details?

Mads Fibiger, CEO and co-founder of Organic Basics, said that the underwear — which is made from 100 percent recycled material, of course — was created using a "seamless knitting technique," according to the outlet, which also makes the undergarments more comfortable to wear for the long haul.

"Our business is sustainable fashion," he said. "The traditional way of buying, wearing, washing, and throwing away overpriced underwear is a terrible waste of resources. And it is extremely harmful to the environment."

The startup decided to create the innovative undergarments as washing and drying account for two-thirds of "the total impact on the environment," according to the outlet, and decided that antimicrobial silver was the way to go.

"It works. You can wear our underwear much longer before washing. You save time and money while we reduce the waste of water and energy," Fibiger added.

The company uses nylon in addition to silver because of its sustainability.

"The nylon's raw material is made from mechanically recycled nylon developed in Italy from post-industrial waste fiber, yarn from spinning factories, and waste from weaving mills," he pointed out. "And we use a seamless knitting technology making the garment comfortable to wear even for longer periods of time."

What else?

You can get your hands on a two-pack of men's underwear for just $64. Women's underwear — a thong design — can be purchased as a two-pack for $56.

According to the outlet, there's a big demand for long-wearing intimates. The company has reportedly sold more than 200,000 underwear products so far.

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