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Stairlift company pokes fun at Biden in new ads

Composite screenshot of Sky News and Acorn Stairlifts YouTube videos

A stairlift company has taken advantage of Joe Biden's repeated stair struggles, poking fun at the president in two new social media ads.

On Thursday, Acorn Stairlifts Inc., based in Orlando, Florida, issued a couple of tweets that, though not naming Biden directly, clearly make reference to Biden's recurring clumsiness.

"Tired of stumbling up the stairs? We strive to help all of those in need across our nation. Whether you live in small town USA or on Pennsylvania Avenue, we are ready to help you regain your independence. Contact us for your free, no-obligation quote today!" the tweet said.

The tweet also included a map of the United States witha star over the capital city of Washington, D.C., and the message "Yes, we even service here."

Lest anyone miss the joke, a follow-up tweet lists several government-related puns, such as #ChairForceOne and #StairForce. It even lists #POTUS for further clarification.

About an hour after posting that tweet, Acorn Stairlifts took a more subtle jab at Biden: "Acorn Stairlifts - Made for leaders, helping you pave the way to independence one step at a time." That tweet included a short, silent cartoon implying that Acorn Stairlifts, which "services homes across the nation," would install a stairlift at the White House, if asked.

The company has since pinned that tweet to the top of its Twitter account.

With just 283 followers, Acorn Stairlifts has a rather limited social media presence. However, its first Biden-related tweet garnered 731 likes and more than 200,000 views, well above its average. Some of its previous tweets have just one like, and some have none at all.

According to its website, Acorn Stairlifts is "the world's leading independent company specialising solely in the manufacture and installation of stairlifts," installing one of its stairlifts somewhere in the world every eight minutes. The company also claims to be, at its core, "a down-to-earth business," and these humorous ads about Biden support that claim.

Whether the ads will have any effect on the company's bottom line remains to be seen.

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