Images via Fox Business/@davis_tanja/X/Ultra Right
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Conservative Dad's Ultra Right beer, which was launched as an anti-woke beverage following Bud Light's marketing campaign with a transgender content creator, has seen record sales and increased distribution following its limited-edition can featuring President Trump's mug shot.
Seth Weathers, the brand's CEO, spoke to Fox Business about a collector can featuring Donald Trump's photo, which was taken after he was indicted on 13 charges in Georgia in relation to allegations surrounding the 2020 election.
"We knew people would go wild over these collector cans, but we had no idea the response would be this crazy," said Weathers in a press release. The CEO reportedly predicted that the sales of the special beer would surpass $2 million by the campaign's end.
Additionally, 10% of the sales from the mug-shot cans are to be donated to the Trump legal defense through the Georgia Republican Party and the David Shafer Legal Defense Fund.
"Sales have poured in from the moment we launched," Weathers continued. "With over $1 million in beer and merchandise sales, we’ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party," the company stated.
Weathers noted that the company is now a "forever brand" with statewide distribution in Georgia, while also claiming spots on shelves in Arkansas.
"We are sending this beer out by the tractor-trailer load," Weathers exclaimed. "This is your moment, anti-woke Americans," he added.
"This doesn't happen in the beer industry, you don't just all of a sudden get statewide distribution in stores all over the place. It's what the people have done and they've demanded it," he went on.
I ABSOLUTELY LOVE this @sethweathers @ultrarightbeer just placed my order. Keep up the great work!!— Tanja Davis (@Tanja Davis) 1694540301
The brand launched in April 2023 with a campaign that resonated across the internet in direct opposition to progressive marketing campaigns.
“America’s been drinking beer from a company that doesn’t even know which restroom to use,” said Weathers over video clips of Bud Light's partnership with actor and gender-theory activist Dylan Mulvaney.
“As conservatives, we’re constantly getting hit in the face, left and right, by the woke mind virus. But the last place we want it is in our beer," the CEO declared before throwing a baseball off-screen.
“If you know which bathroom to use, you know what beer you should be drinking. Stop giving money to woke corporations that hate our values." Weathers then teed up a can of Bud Light on a baseball tee and smashed the can in the viral clip.
Watch the latest video at <a href="https://www.foxbusiness.com">foxbusiness.com</a>
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