Warner Bros. Discovery is shutting down the newly launched CNN+ and is expected to address the closure with staffers on Thursday, Variety reported Thursday morning.
What are the details?
Variety first reported that incoming CNN CEO Chris Licht told staffers on Thursday morning that an "important meeting" was scheduled for noon.
The meeting, according to the report, is "expected to inform employees about the decision." Licht is said to have already notified CNN executive vice president Andrew Morse, who oversees all programming of the newly launched outlet.
Of the news, CNN's Brian Stelter tweeted, "Breaking: CNN+, the streaming service that was hyped as one of the most signifiant [sic] developments in the history of CNN, will shut down on April 30, just one month after it launched."
Stelter's tweet cited a CNN report that confirmed the news.
"CNN+, the streaming service that was hyped as one of the most significant developments in the history of CNN, will shut down on April 30, just one month after it launched," the outlet reported. "The decision was made by new management after CNN's former parent company, WarnerMedia, merged with Discovery to form Warner Bros. Discovery. David Zaslav, the chief executive of Warner Bros. Discovery, has said that he wants to house all of the company's brands under one streaming service. Some CNN+ programming may eventually live on through that service."
CNN+, the premium news subscription service headlined by former longtime Fox News anchor Chris Wallace, garnered only about 150,000 subscribers, according to a Tuesday report. A previous report claimed the streaming service saw a mere 10,000 viewers on a daily basis.
The service launched on March 29 and charged subscribers $5.99 per month, or $59.99 annually, for its content.
Just days after the launch, Fox Business senior correspondent Charles Gasparino reported that CNN+ employees could soon see mass layoffs.
Gasparino at the time said that the company failed to drive subscriptions and may be hemorrhaging cash.
"@CNNplus employees bracing for layoffs possibly as soon as May amid projections of lackluster sales of new streaming channel," Gasparino reported on Twitter. "CNN employees say new streaming channel could be merged into larger @discoveryplus as early as May unless subscriptions pick up."
This is a breaking story and will be updated as events warrant.