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Octavia Spencer may just have played her worst role yet.
The actress starred in a bizarre five-minute Apple ad showing CEO Tim Cook and staff being scolded over their green credentials by her character: Mother Nature.
Cook later posted on X (formerly Twitter) to say: “At Apple, we believe that climate change is one of the world’s most urgent priorities and we are deeply committed to doing our part.”
Stu Burguiere is not a fan.
“Cringey is a good word for it, but it does not describe how awful this actually is,” he says, before tearing into the climate change-inspired spot.
The ad begins with Octavia Spencer being welcomed as Mother Nature by Tim Cook, who asks “How was the weather getting in?”
The weather then changes, and Spencer rolls her eyes, looks at Cook, and says, “However I wanted it to be.”
“Ah, see, she could change the weather, wherever she wants. And here’s the thing, then just change it so global warming's not happening. Right? Couldn’t you just stop all the catastrophes?” Stu asks, adding, “Well, I guess that’s not going to be answered by this stupid Apple ad.”
While he believes the ad itself is awful, he sees right through it — to the actual point. “This is really just a piece of corporate propaganda to try to make you believe that they are the greenest, most nice company in the entire universe.”
The ad continues with Spencer questioning the steps Apple has taken to stop climate change.
“You promised to bring Apple’s entire carbon footprint to zero. By 2030. Henry David Thoreau over here said we have a profound opportunity to build a more sustainable future for the planet we share,” she says, referring to Cook as Thoreau.
Again, Stu recognizes the scene for what it is.
While Spencer’s character is Mother Nature that’s scolding Apple employees, she represents a very real person.
“Instead of Mother Nature coming into these corporate boards and demanding they change the way they make their products and judging them like Mother Nature is judging Apple, there’s just some paid activist who comes in and has some, you know, corporate initiative to spread to stockholders and ESG people and try to make it look like they actually care about the environment,” Stu says.
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