Joe Rogan & Ice Cube’s BRUTALLY honest conversation + Bud Light costs less than WATER?!

Dave Rubin plays a clip of Joe Rogan and Ice Cube’s blunt conversation about how woke companies have become.

Unsurprisingly, Bud Light and Target dominated their discussion.

“I think about the companies that own these companies,” Ice Cube says. “Why would they let a decision like that take the company down?” he asks in reference to Bud Light’s marketing campaign featuring trans influencer Dylan Mulvaney.

“I don’t think they thought it was going to,” Rogan responds. “They just pushed too far, and people went f**k you.”

“So why did Target do the same thing?” Ice Cube asks.

“I think that’s an ESG thing,” Rogan says.

For those who don’t know, ESG stands for environmental, social, and governance score and is a way to essentially measure how woke a company is. That score then determines funding and what companies can and can’t do.

In short, it’s a way for the government to control corporations and ensure their agendas are being pushed.

But it’s clearly not going over well with consumers.

“Target lost billions of dollars … because people are sick of this sh*t,” Rogan says.

“They’re sick of social things like that – that are controversial – getting stuffed in your face and you have to accept it,” he continues.

“It’s not that people aren’t accepting of different lifestyles,” Rubin adds.

“When you walk into Target, you’re there to buy something, right? ... I don’t need to walk in and be bludgeoned with stuff that will have kids tucking their genitals so that they can pretend to be the other gender,” he explains.

As frustrating as these woke campaigns have been, there is some encouraging news: The backlash is working.

“The average person decided to put their money, use their wallet, elsewhere,” Rubin says.

“What that does,” he explains, is “make it so that you actually have some power.”

And that power is perhaps nowhere better displayed than in Bud Light’s “$20B Dylan Mulvaney disaster” that has resulted in the lager costing less than water at certain retailers.

Watch the full conversation here.

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