There’s appears to be a new sheriff in town.
Amid the constant political news coming from President Donald Trump’s White House — much of which is unfavorable to the president — leading MSNBC network anchor Rachel Maddow has found herself dominating her competition.
For the month of July, Maddow handedly defeated her competition each night she was on TV in overall ratings, save for three nights: twice at the beginning of July when Fox News host Tucker Carlson bested her and on July 11 when Fox host Sean Hannity topped her by just a few thousand viewers. That night, Hannity’s ratings were boosted by an interview with Donald Trump Jr.
Many nights, Maddow’s competition wasn’t even close to her. For example, on July 21, Maddow pulled 2.94 million viewers while her closest competitor, Carlson, pulled just 2.2 million. Or like on July 20 when Maddow pulled more than 3 million viewers and her closest competition, Hannity, pulled just 2.27 million viewers.
When it came to the coveted 25-54 demographic, Maddow blew her competition out of the water. The liberal darling also led her competition in the younger 18-49 demographic.
July was the third consecutive month that Maddow beat her competition in overall viewers and the fifth consecutive month she topped them in the demo, according to TVNewser.
The month of July also proved to be very fruitful for MSNBC as a whole. It led Fox News in the 25-54 demographic for the second time this year and in the 18-49 demographic for the third time.
MSNBC host Lawrence O’Donnell, who hosts a 10 p.m. ET show, also saw much success in July, sometimes even following in Maddow’s footsteps and topping Fox’s primetime lineup, such as on July 20 when he pulled more than 2.7 million viewers.
— MSNBCPR (@MSNBCPR) July 21, 2017
It’s not immediately clear what is leading to MSNBC’s ratings surge. But one has to believe that the shake-up plaguing Trump’s White House and near-constant unfavorable coverage of his administration is playing a part.
It’s likely that Fox News’ own turmoil has played a role in mediocre ratings. This year, the network has seen the departure of its two biggest stars — Megyn Kelly, who left for NBC News, and Bill O’Reilly, who was fired — while accusations of workplace sexual misconduct continue to plague the network.