Just because you CAN do something, doesn't mean you should. Or does it?
Mediabistro is reporting that Disney has applied for trademarks on SEAL Team 6.
The trademark applications came on May 3rd, two days after the operation that killed Bin Laden… and two days after “Seal Team 6″ was included in thousands of news articles and TV programs focusing on the operation.
Disney’s trademark applications for “Seal Team 6″ cover clothing, footwear, headwear, toys, games and “entertainment and education services,” among other things.
Digging deeper within the trademark application we see that Disney has some wide-ranging plans for the Navy SEAL merchandising. They have requested trademark protection with the intent to make and sell the following;
Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games other than those adapted for use with an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes.
Of course, Disney also filed an application for a trademark on a SEAL Team 6 movie. There is little doubt that within hours of the attack that killed bin Laden many Hollywood studios fired up the old action-adventure engines, dusted off scripts that were pro-U.S. military, and pushed those rom-coms off to the far corners of the production calendar. Disney just seems to have beaten them all to the punch.
Therefore, the question remains: just because you can do something, should you?
h/t to the Drudge Report