Personally, it sounds like a snooze-fest to me. But just in time for campaign season, First Lady Michelle Obama is out with a new book detailing "how the White House kitchen garden inspires families, schools and communities."
And with a new book comes a new book tour and lots of free media time:
It was originally set for release in April and has been twice delayed. A late May release assures that the book and first lady will be splashed on magazines and TV throughout June.
Crown also plans to release ebook versions and has an extensive social media campaign set up, including a page on Facebook which will be www.facebook/americangrown.
Aides and Crown have been secretive about what's in the book, which is expected to include anecdotes of Mrs. Obama's travels around the nation to promote her popular Let's Move! campaign. But it will describe the evolution of the garden, how the White House kitchen has used the produce and even some stories about the White House beehive.
One hint from the publisher is that the first lady will credit her daughters with the vegetable garden idea and the first family's new and healthy diet, which is interesting because Mrs. Obama recently revealed to US Magazine that she has a tight leash on what her girls can and cannot eat. They "have a set diet," she said, adding, "They can't pick up the phone and order anything. They're kids."
In related news, the Physicans Committee for Responsible Medicine is petitioning the White House to ban photo ops of the First Family dining on what it considers to be "unhealthy" foods and anti-obesity advocates are unimpressed with the First Lady's efforts.