Watch LIVE

Way expensive Obama apparel inspired by Anna Wintour

News

Vogue magazine Editor-in-Chief Anna Wintour went relatively unnoticed as an Obama supporter until she was featured in that bizarre video advertising a fundraiser for the president. It turns out she's played a bigger role in the campaign than just that.

Obama 2012 campaign manager Jim Messina is the subject of a new profile in Business Week and he said it was Wintour's idea to bring in dolla bills by selling high-end fashion merchandise.

At the suggestion of another of Messina’s advisers, Obama-themed merchandise has become a lucrative revenue source. Early on, Messina met, and was dazzled by, Anna Wintour, the editor of Vogue and inspiration for The Devil Wears Prada, who created a spreadsheet to convince him that fashion could generate serious money for the campaign. “What is the one thing everyone has from ’08? A T-shirt,” Messina says.

Okay, a faded T-shirt, yes, people have those. But here's some of what Wintour is responsible for in the Obama campaign's current merchandise store:

A $75 designer tote bag.

An $85 leather "wristlet."

An $85 canvas bag.

A $75 Flashdance-esque shirt.

[The Atlantic]

Most recent
All Articles