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Twinkie maker encourages you to 'reach for the gold

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Ryan Lochte of the United States celebrates with his Gold Medal during the Medal Ceremony for the Men's 400m Individual Medley on Day 1 of the London 2012 Olympic Games at the Aquatics Centre on July 28, 2012 in London, England. (Getty Images

Just for fun, here's a bit of well-executed opportunistic advertising:

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