REDMOND, Wash. (TheBlaze/AP) -- It's a first in Microsoft history: a logo redesign. The company's corporate logo has a new look to set the stage for upcoming products designed to cast the world's largest software maker in a new light.
It marks the first time that Microsoft Corp. has revamped its logo in 25 years. The new logo cast the Microsoft name in a lighter and straight font instead of the italic bold typeface used in the old standby. The new logo also includes the familiar red, blue, yellow and green colors used in the flag on Microsoft's Windows operating system in a square box.
Microsoft unveiled the new logo Thursday at three stores in Boston and the Seattle area. Check out this video announcement of the new artwork:
The redesign comes as Microsoft prepares to release a dramatic makeover of Windows and a tablet computer called Surface.
Jeff Meisner wrote in a blog post for Microsoft wrote the design elements for the new logo pull from "our product design principles" and also 'the heritage of our brand values, fonts and colors."
"We’re excited about the new logo, but more importantly about this new era in which we’re re-imagining how our products can help people and businesses throughout the world realize their full potential," Meisner wrote.
According to the Seattle Times, this is the fifth time the company, founded in 1975, has changed its logo.
What are the tech blogs saying about the change? ZDNet's Mary Jo Foley wrote "I don't have much to say about the makeover."
Peter Bright for Ars Technica states you may recognize this color scheme from the old Windows' logo and here's why Microsoft may have pulled from it:
A more cynical view might be that they're intended to reestablish the immediate name recognition that was lost when the new monochrome Windows logo was revealed.
Let us know what you think of the logo change in the comments.