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Who's set to advertise on Al Jazeera America?


Al Jazeera America is set to launch Aug. 20. The perception of the Qatar-based network is still rocky with Americans, many of whom feel it sympathizes with anti-U.S. forces in the Middle East.

So who's sponsoring AJAM? From Ad Age:

The cable news network will air just six minutes of commercials per hour, compared with about 15 minutes to 17 minutes on other news channels, CEO Ehab Al Shihabi said during a call with press on Thursday. He said the channel has sponsors but declined to identify them. ...

The remarks seemed partly an attempt to set expectations for the early going. Al Jazeera America may not want to clutter the network with lots of commercials, but advertiser demand for whatever time it offers may be the bigger question.


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