NEW YORK (TheBlaze/AP) — Bob Dylan's "Like a Rolling Stone" is a getting its first official music video, nearly 50 years after the song was released.
The interactive video premiered on Dylan's website Tuesday and is one viewers likely won't be able to stop playing with.
The video allows viewers to switch between different storylines that mimic television channels. The actors and hosts on each of these channels lip-syncs the lyrics to the song and viewers can move from one to another during the song seamlessly.
This July 22, 2012 file photo shows U.S. singer-songwriter Bob Dylan performing on at "Les Vieilles Charrues" Festival in Carhaix, western France. Dylan�s �Like a Rolling Stone� is a getting its first official music video, nearly 50 years after the song was released. The interactive video will premiere on Dylan�s website Tuesday, Nov. 19, 2013, and marks the release of the new 47-disc box set, �The Complete Album Collection Volume 1.� (AP/David Vincent, file)
Check out the video for yourself and try toggling between the different scenes.
Here's how the Bob Dylan website describes the technology:
The Bob Dylan – “Like a Rolling Stone” Interactive Video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video. The experience begins when users press play and have the ability to surf 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to "Like a Rolling Stone" as the song continues to play seamlessly. No two people will engage with the video in the same way twice. The full interactive video can also be experienced on iPhones and iPads and is easily shared across social media platforms.
"I'm using the medium of television to look back right at us — you're flipping yourself to death with switching channels (in real life)," the video's director Vania Heymann told Mashable.
"Like a Rolling Stone" came out in 1965 and remains one of the Rock and Roll Hall of Fame singer-songwriter's most influential songs. The video marks the release of the new 47-disc box set, "The Complete Album Collection Volume 1."
“As a musician myself, I can’t imagine a more thrilling project to be a part of than helping create the first video for ‘Like a Rolling Stone,’ which is widely regarded as one of the greatest songs of all time,” Yoni Bloch, founder and CEO of Interlude, said in a statement. “The song has repeatedly been voted the No. 1 Greatest Song of All Time by Rolling Stone, and is generally regarded as revolutionary, influencing both artists and popular music around the world. Like the song, we hope Interlude will inspire creative professionals everywhere to develop new and unique ways to tell stories through video.”
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