A video uploaded to YouTube on Tuesday shows a bear riding in the passenger seat of a yellow Lamborghini while cruising through the streets of California's Huntington Beach Monday.
The stunt, aimed at launching a new online YouTube comedy channel, noticeably caused a stir as pedestrians were stunned to see the live animal in the pricey sports car.
“What’s he eat?” one woman shouted.
“Why is there a bear in the car?” another person asked.
Before the video was published online, an individual posted a picture of the scene to the internet community Reddit.
"There was a guy blocking the street outside of my work in a Lamborghini with a f***in bear," the user wrote. "A F***ING BEAR NO JOKE."
A Facebook page called "Lambearghini" has now garnered over 600 "likes."
Watch the viral video:
Follow Oliver Darcy (@oliverdarcy) on Twitter