Keep Your Eye on the Woman in Red. She's About to Learn Some Major News -- and React Very Badly.

They were holding hands nervously just a moment before — but when she learned her rival had won, a Brazilian beauty pageant contestant flew into a rage.

Image via YouTube

As AOL reported, the 60th Miss Amazonas contest was marred by a hair-pulling scuffle after the runner-up demonstrated she wasn't ready to concede defeat on Friday.

Video from the pageant, held in Manaus, Brazil, shows blue-clad Carolina Toledo and red-clad Sheislan Hayall holding hands as they await the final judges' decision.

When the announcement comes, Toledo is the winner and Hayall the runner-up.

Both women receive their sashes, but the sight of Toledo's tiara is apparently too much for Hayall — and she pounces.

Image via YouTube

Watch the hair-pulling, tiara-spiking moment below:

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Follow Zach Noble (@thezachnoble) on Twitter