Kellogg's announced Tuesday that it has pulled its advertising from the conservative news site Breitbart.com.
The news outlet, which was previously run by President-elect Donald Trump's senior adviser, Steve Bannon, just slipped through the food manufacturing company's content-filtering technology, Kellogg's spokesperson Kris Charles said in a statement:
We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.
Kellogg is primarily known for its cereals.
Other companies such as pharmaceutical maker Novo Nordisk, online glasses retailer Warby Parker and the San Diego Zoo have also pulled their ads from Breitbart, Fox News reported.