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Salvation Army gives perfect response to reporter who ripped Ezekiel Elliott's epic TD celebration

Dallas Cowboys running back Ezekiel Elliott peeks out of a large Salvation Army kettle after jumping into it celebrating a touchdown he scored on a running play in the first half of a game against the Tampa Bay Buccaneers Sunday in Arlington, Texas. (AP Photo/Roger Steinman)

The Dallas Cowboys emerged victorious against the Tampa Bay Buccaneers on Sunday night, and a touchdown celebration during the nationally televised game sparked controversy on social media.

During the second quarter, when Cowboys running back Ezekiel Elliott scored a go-ahead touchdown, he ran over to the giant Salvation Army kettle and jumped inside of it.

Watch the play and subsequent celebration below, captioned by the Salvation Army's official Twitter account:

The Salvation Army is an international Christian charitable organization that works to feed and clothe those in need around the world, as well as help those working to rehabilitate themselves as they recover from addiction. Using the celebration, which had resulted a penalty for unsportsmanlike conduct, to gain exposure to their cause, the Salvation Army also tweeted out:

ESPN sports reporter Darren Rovell, who has been mocked in the past for being too sensitive, took issue with the Salvation Army's tweet, criticizing them for using the penalty to draw attention to their organization:

But the Salvation Army decided it wouldn't take the criticism lightly, shooting back at Rovell:

The NFL was expected to financially penalize Elliott for using a prop — the kettle — in his touchdown celebration, and Elliott promised that he would donate the same amount to the Salvation Army. But NFL officials decided Monday they would not fine Elliott for the penalty, though the story didn't end there.

Elliott committed to making the donation anyway:

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