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Kellyanne Conway gives Ivanka Trump merchandise a ‘free commercial’ from the White House

White House Director of Strategic Communications Hope Hicks and Counselor to the President Kellyanne Conway look on during the daily press briefing in the James Brady Press Briefing Room at the White House, Jan. 24, 2017 in Washington, D.C. (Drew Angerer/Getty Images)

Kellyanne Conway, senior adviser to President Donald Trump, gave Ivanka Trump's merchandise a “free commercial” during an interview on "Fox & Friends" Thursday morning.

Trump took to Twitter Wednesday to criticize Nordstrom for dropping his daughter’s clothing line, which he characterized as unfair. The retailer, however, said it dropped Ivanka Trump products due to poor performance.

BuzzFeed reported that several other retailers — Belk, Jet and ShopStyle — have dropped Ivanka Trump’s line. TJ Maxx and Marshall's have reportedly instructed employees to discard signs advertising her merchandise and mix it in with other products. Boycotts of the brand by some consumers also jeopardize its financial viability.

Conway, who spoke from the White House, told viewers to “go buy Ivanka's stuff."

"Go buy Ivanka's stuff, is what I would tell you," Conway said, adding, "I hate shopping but I'm going to go get some for myself today."

“This is just a wonderful line,” Conway added. “I own some of it… I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.”

Conway was criticized for using the White House briefing room to promote Ivanka Trump’s products.

Business Insider reported that Conway's remark may have violated the federal government's ethics rules, which prohibit the use of public office for private gain.

Ivanka Trump has said she is taking a leave of absence from her company.

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