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The Washington Post unveiled its new slogan this week on its website and social media platforms: “Democracy dies in darkness.”
The @washingtonpost has a new slogan. And it's...awesome. https://t.co/VFNbSRPtjG— ProPublica (@ProPublica) 1487730697.0
Kris Coratti, a spokeswoman for the Washington Post, told CNNMoney, "This is actually something we've said internally for a long time in speaking about our mission.”
“We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year," Coratti said. "We started with our newest readers on Snapchat, and plan to roll it out on our other platforms in the coming weeks."
Some Twitter users expressed support for the slogan, characterizing it as a summary of the purpose of journalism:
The @washingtonpost is sending a message about freedom of the press https://t.co/D76v7b1gch— Bradd Jaffy (@Bradd Jaffy) 1487737110.0
The new @WashingtonPost motto: "Democracy Dies in Darkness" https://t.co/ers9bSG2DK We couldn't agree more. ☀️📰⚖🏛🇺🇸 https://t.co/HGgQChOjq9— Sunlight Foundation (@Sunlight Foundation) 1487733800.0
Winner of the best masthead slogan of the month goes to @washingtonpost for "Democracy dies in darkness"… https://t.co/KxdS4E4fOh— Wm Binuche, in Quarantine (@Wm Binuche, in Quarantine) 1487720455.0
Others mocked it as melodramatic:
Good news everyone. https://t.co/QBxHAAhuqN— Mollie (@Mollie) 1487784366.0
excited to announce our new HuffPost slogan: The Night is Dark and Full of Terrors— Igor Bobic (@Igor Bobic) 1487775320.0
BREAKING: Washington Post unveils it latest masthead. https://t.co/6j5xjcpsEZ— Seymour Sludgeworth (@Seymour Sludgeworth) 1487774889.0
https://t.co/PoI56LgSTs— Stephen Gutowski (@Stephen Gutowski) 1487780710.0
You know what else dies in darkness? Plants.— John Podhoretz (@John Podhoretz) 1487783633.0
Everyone's saying the new Washington Post tagline is really dark, but I find it sort of optimistic actually. https://t.co/ZUGsX7Go9Z— Ryan Broderick (@Ryan Broderick) 1487779664.0
Good to see WaPo also updated the Sports page slogan to accurately reflect DC teams. https://t.co/UB2IlD4Cnl— Elliott Schwartz (@Elliott Schwartz) 1487776607.0
New Morrissey album "Democracy Dies in Darkness" out now, featuring the hit single "More Will Ignore Me the Louder… https://t.co/YnHwJYTTOt— Christopher J. Scalia (@Christopher J. Scalia) 1487774080.0
Perfection https://t.co/ju3j2CkdB7— Emily C. Singer (@Emily C. Singer) 1487777443.0
Kidding aside, this should probably have been WaPo's new motto: https://t.co/MSeUqRJwjs— Jeff B, fightin' the COVID one bootleg at a time (@Jeff B, fightin' the COVID one bootleg at a time) 1487787290.0
