Tamika Mallory, co-founder of the Women's March Inc., will lead a nationwide protest Friday against the National Rifle Association, citing their recent promotional video featuring TheBlaze's Dana Loesch as a primary reason for their actions.
The protest will take place outside the NRA Headquarters in Fairfax, Virginia, in opposition to a video that they called "dangerous propaganda."
"You are responsible for an organization that claims to be the 'oldest civil rights organization in America,'" Mallory wrote in an open letter to the NRA. "However, recent actions by the NRA demonstrate not only a complete disregard for the lives of black and brown people in America – your fellow citizens – but appear to be a direct endorsement of violence against these citizens exercising their constitutional right to protest.,"
As TheBlaze reported last week, Mallory called on the NRA to take several specific actions to show remorse for their video, the first of which was to take down the video, featuring Loesch, who is also a national NRA spokeswoman.
"Immediately remove the recent irresponsible and dangerous propaganda videos narrated by conservative talk radio host Dana Loesch," Mallory demanded.
Mallory then called for a formal apology from the gun rights organization.
"Issue an apology to the American people for the video you sponsored, which bears your name and logo, as it suggests armed violence against communities of color, progressives and anyone who does not agree with this Administration's policies," she added.
Loesch will host a special Women's March Protest episode of her nationally syndicated radio program "The Dana Show," to coincide with the Women's March protest at 1 p.m. ET.