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This pro-life group is fighting back after Twitter blocked it from advertising

Pro-Life supporters gather in January at the Washington Monument to hear Vice President Mike Pence speak at the March for Life rally in Washington,DC. (Tasos Katopodis/AFP/Getty Images)

Live Action, a prominent pro-life organization, has accused Twitter of wrongly applying its policies to censor the group's advertisements, and is now demanding that its ability to advertise on the site be reinstated.

Here's the full letter Live Action sent to Twitter.

Twitter has blocked Live Action from advertising on the social network and won't lift the ban unless the group removes what Twitter deems as "offending content" and "hateful content in advertising."

What's considered "offending?"

Content that is central to the mission and branding of the organization. According to an e-mail Live Action received from Twitter, the sensitive content that needs to be removed includes:

  • Videos of Live Action's undercover investigations of abortion clinics
  • Images and videos of abortion procedures
  • A petition to defund Planned Parenthood
  • Images of fetal ultrasounds

Live Action President Lila Rose said one ad that was blocked was a photo of a fetus captioned, "I am not a potential human, I am a human with potential."

Did something change?

Apparently so. Rose said that some of the blocked ads have run on Twitter in previous years, and are just recently being flagged as sensitive or offensive content.

Live Action has spent approximately $50,000 on Twitter advertising since 2013, Rose said.

So what does Twitter want them to do?

According to the Washington Post, Twitter is requiring Live Action to either remove the sensitive content from both the Live Action website and its Twitter feed, or create an entirely new Twitter account that links to a totally different website that doesn't contain the offensive content.

Is Live Action being singled out?

Not exactly. Other pro-life organizations such as The Susan B. Anthony List have reported having ads rejected by Twitter, and Google has removed ads for "crisis pregnancy centers" because some of the centers advertised abortion services when they actually provided information about abortion alternatives.

What are the next steps?

Attorneys representing Live Action are in communication with Twitter, so there is a possibility that a compromise can be reached. The Susan B. Anthony List came to an agreement with Twitter, although a spokeswoman for the group called it an "uneasy peace."

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