Media

Megyn Kelly sees ratings jump after sexual harassment coverage

Image source: TheBlaze

Megyn Kelly's ratings for NBC's "Megyn Kelly Today" had a 10 percent bounce for the week of Oct. 23 over the previous week.

Since the show's September debut, Kelly's segment has been struggling in comparison to previous years. The New York Post in September reported that Kelly's ratings were dragging down the entire "Today" franchise. The Post reported that, at the time, Kelly’s “Today” segment was down 32 percent when compared to ratings during the same hour in October 2016.

October saw a report emerge from Variety, which asserted that celebrity publicists were refusing to book their clients on Kelly's "Today" hour.

What are the numbers?

According to Nielsen, the hour's 2.338 million viewers were its largest audience since the week Kelly's "Today" segment premiered.

Kelly's show was also up 11 percent week over week in the 25-54 demographic, a key demographic for the show.

Nielsen reported that 682,000 viewers in that age range watched the show.

Why have her ratings bounced?

Kelly has featured a variety of guests discussing sexual harassment scandals plaguing Hollywood in the previous weeks — including those focused on embattled producer, Harvey Weinstein — including those in the media.

For the week of Oct. 23, Kelly covered the scandals heavily, and featured guests who lodged complaints of sexual harassment by prominent men in both the media and in Hollywood.

In that week, Mark Halperin accuser Eleanor McManus appeared on the show.

Kelly also addressed allegations levied against Bill O'Reilly that same week and complained about the culture at Fox News.

She also featured two Weinstein accusers that week, former production assistant Mimi Haleyi and actress Dominique Huett.

One last thing…
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