Laura Ingraham was slammed with defections from advertisers after she criticized David Hogg, one of the Parkland survivors who is vociferously advocating for gun control, and it also affected her ratings.
Here's what happened to her ratings
According to the San Francisco Gate, Ingraham lost 6 percent of total viewers from Wednesday to Thursday, and 9 percent in the key demo of Americans aged 25 to 54.
Ingraham had 2.152 million total viewers on Thursday, down 137,000 from 2.289 million on Wednesday. This allowed MSNBC's progressive program from Lawrence O'Donnell to steal the top spot from Ingraham in overall viewers.
Although she saw a decline in ratings overall and was overcome by MSNBC, Ingraham can console herself by knowing her show hasn't sunk below CNN's viewership which came in at third with only 839,000 total viewers.
Ingraham's show has been struck with a boycott by those who were offended at her mockery of David Hogg over his not being accepted into the colleges of his choice. Hogg called for a boycott, after which Ingraham apologized for her comments.
"Any student should be proud of a 4.2 GPA —incl. [David Hogg,]" she tweeted. "On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland."
Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apolog… https://t.co/vxKXPwKJ3o— Laura Ingraham (@Laura Ingraham) 1522343174.0
Hogg has not relented however, and the show has lost more than 10 advertisers.
Here's Hogg on CNN responding to Ingraham's apology: