David Hogg announced last week he was initiating a boycott of Publix over the grocery chain's monetary support of a pro-NRA Republican who is running for Florida governor.

Publix caved to Hogg's demands and stopped all political donations on Friday. But the decision has ushered in a response from the free market.

What are the details?

Publix spokesman Dwaine Steven told the Orlando Sentinel on Friday his employer never meant to upset its customer base with its political donations — which crossed party lines — so Publix executives decided to stop all political donations.

"We would never knowingly disappoint our customers or the communities we serve," he said. "As a result, we decided earlier this week to suspend corporate-funded political contributions as we reevaluate our giving processes."

For many Americans, Publix's decision was another slap in the face, just one more entity caving to the liberal outrage mob. So they decided to hit back.

What happened in response?

Thousands of Americans have voiced their displeasure over Publix's lack of backbone and have decided to take their grocery needs to other stores. It's a counter-boycott of sorts, but really it's just a free-market reaction to Publix's decision.