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Samantha Bee lost advertisers over vile Ivanka comment — and she cannot afford more controversy

Entertainment
Comedian Samantha Bee lost just two advertisers over her comment about Ivanka Trump, President Trump's daughter. But that could permanently kill her show. (Charley Gallay/Getty Images for TBS/Turner)

Comedian Samantha Bee incited controversy when she called Ivanka Trump, the president's daughter, a "feckless c**t" during her show last Wednesday. Bee later apologized for the comment, but not before the damage was done.

But the TBS host cannot afford further damage, which could force her show to be cancelled.

What are the details?

After Bee's show, the backlash was swift, and millions called for TBS to fire Bee and cancel her show. They didn't, but several advertisers ditched Bee in the wake of the controversy, including AutoTrader and State Farm.

In a statement, State Farm said: "We have asked TBS to suspend our advertising in the program and are reviewing any future placements. We constantly review programs to ensure alignment to our programming guidelines and brand values."

Compared to what happened to Fox News host Laura Ingraham, who lost more than two dozen advertisers for a much less incendiary comment about gun control activist David Hogg, Bee will not face much in the way of consequences for her widely condemned remark.

What about her ratings?

However, Bee cannot afford additional controversy because, unlike Ingraham, Bee's ratings are not good.

Fox News explains:

“Full Frontal” ratings had dropped 34 percent among adults ages 18-49, while her ratings among millennials ages 18-34 were down 47 percent versus 2017, according to Nielsen data. In total, Bee’s show was down 29 percent “year over year,” The Wrap reported. “Full Frontal” is currently in its third season.

According to CNN, Bee will lead off her show Wednesday with an "in-depth" monologue response to the controversy she created.

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