Unfortunately for Fox News host Laura Ingraham, the number of companies boycotting her weekday show is growing after gun control activist David Hogg encouraged an advertiser exodus this week.
As of Saturday, more than a dozen advertisers have publicly said they have removed their ad dollars from Ingraham's show.
Here is the complete list:
- Office Depot
- Liberty Mutual Insurance
- Johnson and Johnson
- Jos. A. Bank
- Jenny Craig
- Stitch Fix
- Bayer AG
And it's possible that more advertisers will flee in the coming days. Hogg and his supporters continue to pressure companies that advertise on Ingraham's show, including fast-food chain Arby's. Hogg even tweeted the email addresses of top Arby's executives and press personnel in order to add pressure to the company.
Ingraham, for her part, has apologized for tweeting a story about Hogg that many found distasteful. The high school senior told a CNN host on Friday that he doesn't accept Ingraham's apology.
And after it was announced that Ingraham would go on vacation next week, Hogg tweeted that Ingraham needs "some healthy reflections this Holy Week," which in layman's terms means to be a better Christian.
What does the advertiser exodus mean for Ingraham?
According to Joe Peyronnin, a longtime journalism expert, the prognosis is not good.
Her apology has been inadequate so far. If it is dragging down their revenues significantly and she has not addressed it in such a way that advertisers will return it could be fatal for sure.
It’s going to be a business decision. Look at how long Fox News hung on with people being charged with sexual harassment or mistreatment. It took them a while but ultimately when they saw their business being damaged for the long term, they made decisions.
Other major Fox personalities, such as Bill O'Reilly and Sean Hannity, faced far-left orchestrated advertiser boycotts in the past. Unfortunately for O'Reilly, his cost him is job last year.
Update: This story has been updated to add additional companies to the list, while removing Home Depot.