'Erasing women': Adidas women's swimsuit model has chest hair and bulge; pride-themed clothing line launched to 'honor the LGBTQIA+ community'

Adidas used what appeared to be a male model to promote its "pride"-themed clothing collection, with a person who has a hairy chest and visible bulge modeling a swimsuit for the "women's sportswear" section.

The Daily Mail reported that Adidas' "Pride 2023" collection features a $70 swimsuit as part of its line, with the mantra "Let Love Be Your Legacy." The swimsuit, listed under "women's clothing," appears to be modeled by a man with a hairy chest and crotch bulge.

The fashion line was designed by South African designer Rich Mnisi, who is listed in the product's description as having written a letter to his "younger queer self" to "let love be [his] legacy."

The text also described the fashion line as a "celebration of self-expression, imagination and the unwavering belief that love unites, the collaboration explores fluidity, color and patterns." It adds that the partnership with Adidas is to "honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally."

"I dont understand why companies are voluntarily doing this to themselves," said Riley Gaines, former NCAA athlete turned activist for women's sports. "They could have at least said the suit is 'unisex', but they didn't because its about erasing women. Ever wondered why we hardly see this go the other way? Women's swimsuits arent accessorized with a bulge," she continued.

Designer Mnisi launched the fashion campaign by saying "In creating this collection, I had a strong impulse to speak to my inner-child and express to the world how LGBTQ+ allyship can create a legacy of love."

"My hope is this range inspires LGBTQ+ allies to speak up more for the queer people they love and not let them fight for acceptance alone," Mnisi continued.

Additional clothing in the Adidas pride-themed line includes garments that read "Love Wins," also modeled by what appear to be men, according to the Daily Mail.

As of this publication, the swimsuit had received a total review score of 1.1/5, with a total of 147 reviews. "Hope the same thing that happen to budlight happens to them.. with this woke trash," the top review read.

"Go woke go broke! What a horrible stance you are taking! Stop mocking women! We see you and we will stop supporting you," another reviewer wrote.

Neither Adidas nor Mnisi have responded to requests for comment.

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