An ABC affiliate station in Houston ran a story, and shared it on Twitter, about a 9-year-old boy who is a "drag queen" and spreading a "message of love", and drew some attention for it on social media on Saturday.
The child, whose real first name is Keegan, performs as "Kween KeeKee" to "promote inclusiveness," according to the report.
"A third grade teacher asked her class what they wanted to be when they grow up, Keegan wrote in his memory book, 'gender creative,'" ABC reported. "Keegan says he can be himself when he's wearing a dress."
"He also has a message for anyone struggling with their identity," the ABC-13 anchor continued, offering no skepticism about the idea of a 9-year-old "struggling with identity."
The video includes the third grader, in a dress and cape in his 9-year-old's bedroom for some reason, offering life advice about being "special" and being who you want to be.
The exploitative report ended on a particularly pointed note, both on air and online.
"Keegan usually goes by the pronouns 'he,' 'him' and 'his.' His family says Keegan has acceptance and support at a school in their conservative, Christian town outside Austin," the report says, to make sure there's no misunderstanding about in whose face the report is carefully shoved.
Online, at the end of the article, there is another video embedded featuring a ten-year-old "drag kid" helping a reporter with her makeup for a Pride Parade. It then includes a link to a story about another "drag" 10 year old who faced threats after media attention.