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Fashion label under fire over 'creepy' photo shoot for kids’ clothing line

Dicey

Image source: Mumsnet screenshot/Instagram

Clothing house Zara removed its latest kids' campaign from Instagram earlier this month after social media users called the photo shoot inappropriate.

What are the details?

Spanish fashion label Zara shared photos from its latest campaign for the brand's kidswear clothing line.

Zara's Instagram page shared three photos of the same young female model in all three shots. All three photos had a dark feel and showed the young girl's short dress in a state of disarray. Fabien Baron — who designed Madonna's notorious 1992 "Sex" book — was the photographer.

Two of the photos featured the unidentified young girl in a thin dress standing on a darkened beach in front of an ocean, and the third photo features the young girl on a bed, the dress hitched up.

Mumsnet, an online forum for women and mothers in the United Kingdom, saw an influx of comments after a concerned mom spotted the bizarre photos and called attention to them.

The user, called "ASauvignonADay," shared the photos to the forum and asked other moms' perspectives on the shoot.

She wrote, "Personally, I don't like it. I think the poses and whole thing is inappropriate for a young girl."

Many other users echoed her sentiments.

One user responded, "Creepy. Very strange choices. The third one is the worst, but even the first one has a strange pose for a child."

Another added, "It's adult styling and designed to make [the young girl] look not like a young child but like an object of attraction. It's bad enough they do that to women ALL the time but wrong to do it to a child."

Others disagreed with the mom, with some saying that while the shoot itself wasn't very impressive, it wasn't necessary offensive.

What did the company do?

The Instagram post stirred up so much controversy that the brand pulled the photos from its Instagram page. The company has yet to issue any statements on the Instagram controversy.

Read more remarks about the photos here.

(H/T: Daily Mail)

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