Nike says that it had nothing to do with rapper Lil Nas X's "Satan Shoes" — which purportedly contain a drop of human blood and are a tribute to the rapper's newest music video, which features him giving a highly sexualized lap dance to Satan.
What's a brief history here?
The internet was abuzz with the rapper's "Satan Shoes" on Palm Sunday, a product released along with his new music video, "Montero (Call Me By Your Name)."
At the time of this reporting, the music video has been viewed more than 31,000,000 times in less than 24 hours on YouTube alone.
As previously reported by Blaze Media, the music video is "set in a Garden of Eden-like world:
The openly gay rapper makes out with a half-man/half-snake, nearly ascends to heaven, but instead slides down a stripper pole that leads him straight to hell.
Lil Nas X then visits Satan, gives him a very sexual lap dance, then kills the Devil by snapping his neck, and puts Lucifer's crown on his own head.
(Content warning: Rough language, graphic imagery):
Lil Nas X - MONTERO (Call Me By Your Name) (Official Video) www.youtube.com
The sneakers are a modified, limited edition design built on a pair of Nike Air Max 97s.
The sneakers' air bubble is filled with 60cc of red ink and a drop of human blood, according to the rapper. The MSCHF x Lil Nas X shoes — which also feature a pentagram pendant — will go on sale Monday and will retail for $1,018.
The sneakers also feature the number "666" and the scripture Luke 10:18-20 — which refers to Satan and reads, "He replied, 'I saw Satan fall like lightning from heaven. I have given you authority to trample on snakes and scorpions and to overcome all the power of the enemy; nothing will harm you. However, do not rejoice that the spirits submit to you, but rejoice that your names are written in heaven.'"
Nike speaks out
Nike denied all involvement with the project in a statement.
"We do not have a relationship with Little Nas X or MSCHF," Nike said in a statement. "Nike did not design or release these shoes and we do not endorse them."
According to ABC News, MSCHF "previously released a pair of modified Nike Air Max 97s called the 'Jesus Shoes,' which contained what it described as holy water in its sole drawn from the River Jordan."
The rapper, whose real name is Montero Lamar Hill, issued an "apology" video on Sunday that begins with him holding one of the shoes.
As he begins speaking, the video quickly cuts to a "Montero" clip featuring him giving the devil a lap dance.
There is no apology in the video as advertised.
In response to the outcry, South Dakota Gov. Kristi Noem (R) issued a statement condemning the rapper's shoes and message.
She wrote, "Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win."
Noem's tweet received more than 20,000 likes at the time of this reporting.
Our kids are being told that this kind of product is, not only okay, it's "exclusive." But do you know what's more… https://t.co/EA5IDnMDyd— Governor Kristi Noem (@Governor Kristi Noem)1616955968.0
(Content warning: Rough language):
$1,018 Nike "Satan Shoes" by Lil Nas X Unboxing www.youtube.com